American House Strategic Growth Continues in the Southeast with First Senior Living Community in South Carolina

American House Senior Living Communities continues its strategic growth throughout the Southeast with the addition of Watercrest Myrtle Beach Assisted Living & Memory Care to its portfolio, now rebranded as American House Myrtle Beach. This expansion marks the first American House community in South Carolina and builds on the company’s success in the region.

Located at 6151 Colline Verdi Way, Myrtle Beach, SC 29577, American House Myrtle Beach offers Assisted Living and Memory Care services. Residents and families will benefit from American House’s proven operational platform, including its acclaimed culinary experiences, vibrant life-enrichment programming and the expertise of a highly skilled, wellness support team.

Dale Watchowski, CEO of American House stated, “Expanding into South Carolina is a meaningful step forward for American House and a reflection of the strategic plan we’re actively driving forward—one built on strong operations, reinvestment and a commitment to delivering exceptional experiences for our residents while continuing to grow the strength of our platform.”

The 98-unit community offers 76 Assisted Living and 22 Memory Care units with a variety of studio, one- and two-bedroom apartments with open floor plans. Residents enjoy premium services, including chef-prepared, restaurant-style dining, housekeeping, scheduled transportation and a full calendar of activities and outings. Additional amenities include in-room washer/dryers, spacious walk-in closets, indoor and outdoor fireplaces, a resort-style pool, verandas, landscaped indoor courtyards and outdoor common spaces and illuminated walking paths.

“Our American House team is confident our nearly 50-year history of caring for seniors will serve the Myrtle Beach area exceptionally well,” said Jeff Floyd, President of American House. “Our company was founded with Midwestern values and a promise to fulfill our commitments to those we serve. We look forward to creating an environment of stability, compassion and excellence for the residents, their families and our newest team members. I am thrilled to welcome this new community to the American House family!”

American House Myrtle Beach is conveniently located just minutes from the beaches and engaging attractions in the downtown area. The community is less than 10 minutes from Grand Strand Medical Center and a 15-minute drive to the Myrtle Beach Boardwalk and Myrtle Beach International Airport. The community offers easy access to local grocery and retail stores, as well as a variety of recreational and family activities along Kings Highway.

With its continued growth, American House advances a nearly 50 year legacy of proven senior living excellence—experience that enables the organization to thoughtfully evolve to meet the changing needs of older adults and their families.

For more information, visit American House Myrtle Beach